now happening at c spire

19-Year-Old College Student Receives Massive Prize of One Million PERCS Points as Part of Company’s PERCS Million Points Giveaway Contest

Ridgeland, Miss. (April 3, 2012) – The nation’s top college basketball stars weren’t the only winners on amateur sport’s biggest stage Monday night. Shortly after conclusion of the championship game, 19-year-old Chelsea Berry learned that she had won C Spire Wireless’ PERCS Million Points Giveaway contest, earning one million PERCS points that she can redeem for a variety of amazing rewards.

Berry, a biological science major at Ole Miss who lives in Tupelo, was overwhelmed when notified that she was the contest grand prize winner, exclaiming “Oh my gosh, this is such wonderful news. I’m so excited because I’ve been trying to save up for a phone upgrade and now I can use some of the points to make that a reality.”

Berry and her family are loyal C Spire customers and appreciate how the company has become the first wireless service provider in the U.S. to offer personalized services. “C Spire does such a great job with devices and plans and with your personalized services,” she said. “It’s really pleasing to be a customer of a company that takes such good care of me and encourages and rewards me for engaging with them on so many different levels.”

The contest, which kicked off March 1, ended on Monday night with the announcement of the PERCS Million Points Giveaway winner following the conclusion of the big championship game.

“We’re thrilled for Chelsea and look forward to learning about how she will personalize her PERCS experience and redeem her points for some great rewards,” said Kevin Hankins, chief operating officer at C Spire Wireless. “With one million PERCS points, the benefits Chelsea will experience are substantial. She can choose how to use her reward points, which have the equivalent value of several thousand dollars, towards device costs, accessories, free activations and more.” Since C Spire launched the PERCS rewards program last fall, the nation’s only personalized customer engagement program, participants have earned more than 34 million PERCS rewards points.

C Spire customers get two types of PERCS rewards, Status PERCS and PERCS Points, for things like sharing their views on the company’s community social forum, being a loyal customer and engaging in activities on their way to personalizing their wireless experience.

Personalized wireless at C Spire is a package of different wireless services and programs that combine to reflect and serve each customer’s unique needs. Customers will see this unique personalization in apps and content that fit them, services that anticipate their needs, and rewards they’ll get just for using their phone in new ways.

For more information about C Spire’s PERCS rewards program, go to www.cspire.com/rewards.

About C Spire Wireless

C Spire Wireless is a diversified wireless communications company passionately committed to helping customers by personalizing wireless services designed just for them. The company is the first wireless provider in the U.S. to personalize customers’ experience by offering apps that fit who they are, services that anticipate their needs, and rewards for using their phone in new ways – all with seamless ease and at amazingly fast speeds. This news release and other announcements are available at www.cspire.com/news. For more information about C Spire Wireless and its products and services, visit www.cspire.com or follow us on Facebook at www.facebook.com/cspire or Twitter at www.twitter.com/cspire